Introducing the new impact.com/creator v2.0!

We're thrilled to unveil impact.com/creator v2.0, packed with powerful new features to streamline the way you manage and optimize your creator campaigns. With enhanced brand safety, smarter campaign management, and more, here’s what you can look forward to:

Enhanced Monitoring & Brand Safety

Multiple Social Listeners

We’ve expanded our social listening capabilities! With multiple social listeners, brands can now track conversations across different social platforms with greater flexibility and precision.

• Tailored listening: Focus on the platforms and topics that matter most to your brand. Monitor hashtags and keywords for multiple campaigns at once, helping you stay on top of how things are going.

• Competitor monitoring: Keep an eye on creators mentioning your competitors to stay ahead of the curve.

• Track product mentions: See how creators are discussing your products—whether they’re official partners or not—and ensure all content aligns with your brand values.

• Spot brand advocates: Identify organic, positive conversations about your brand and strengthen those relationships.

This feature gives you complete control over the conversations surrounding your brand, allowing you to stay informed and responsive.

Social Monitoring

With Social Monitoring, you can now ensure that creator content meets your brand safety standards automatically. This feature provides a more efficient way to track compliance with disclosure and safety requirements.

• Automated brand safety: Scan creator content daily for potential risks, ensuring your brand stays protected.

• Disclosure verification: Automatically check that all sponsored content includes the required disclosures and hashtags.

• Monitor unapproved terms: Flag any content that doesn’t align with your brand policies, making it easy to address potential issues quickly.

This tool helps you maintain your brand’s reputation with automated compliance checks and content monitoring.

Improved creator discovery & engagement

impact.com for Chrome

Say hello to effortless creator discovery! With the impact.com for Chrome extension, you can now find, connect, and engage with creators without even logging into the platform. It’s the simplest way to enhance your outreach and grow your program—right from your browser. What can you do?

• Check for connections: Instantly see if a creator is already on impact.com or part of your network.

• Add new prospects: Found a perfect match? Add them as a prospect with just a click.

• Audience & engagement insights: View audience details like follower count and post activity to help you make informed decisions.

• Lookalike: Discover similar prospects to grow your program with lookalike suggestions tailored to your needs.

With this extension, discovering your next top creator is just a click away.

Enhanced insights with slideout profiles

Our new Slideout profiles on the Applications page help you make better decisions with richer insights about creators.

• Enriched Profiles: Access detailed creator information, including performance metrics, recent content, and engagement data all in one place.

• Custom Fields: View survey data directly in the slideout for more tailored insights on potential partners.

  

Enhanced Media Kits & Additional Links (coming soon) 

You will gain increased visibility into creators' media kits and additional links directly through the slideout. This means you can now access all the key information, including multiple media kits and up to three additional links—whether you’re viewing a creator’s profile, their application, or adding them to your prospect list from the Discover Marketplace. By providing creators more ways to showcase their work and expertise, this feature helps you make more informed, efficient decisions when evaluating potential partnerships. 

Find creators by distance in Discover UI (coming soon) 

We’ve enhanced the Discover Marketplace by adding a new ‘Location radius’ filter that enables a radius-based search. You can now search for creators whose address is within a specific distance of any city, state, or zip code —just like saying "I want to find creators within 10 miles of Seattle." This new feature is perfect for connecting with local creators or running city-specific promotions. Simply set your preferred distance in miles or kilometers, and we'll handle the rest!

Efficiency Enhancements in Task Management

New task definition options for campaigns (coming soon) 

We’ve updated the way tasks are assigned to creators to ensure greater clarity and flexibility for both brands and creators. The new "Creator Defines" option helps prevent confusion and makes it easier for creators to apply confidently, knowing which tasks they’ll be responsible for. What's New?

• Brand Defines (I define): Set specific tasks that all creators/partners must complete for your campaign. You can still add custom tasks during the negotiation process for individual creators, ensuring a personalized approach.

• Creator Defines: This new option allows creators to propose tasks based on their strengths and expertise. Creators must add at least one task when applying or accepting an invite. If they try to proceed without adding any tasks, an error will prompt them to do so.

Whether you prefer a structured approach with predefined tasks or want to allow creators the flexibility to propose their own, you now have the option to choose what works best for your campaign. 

By allowing creators to propose tasks, you gain insight into their unique skills and expertise, helping you find the best match for your campaign. Creators will feel more confident applying when they know they can tailor tasks to their strengths. The new options reduce confusion around task requirements, especially for creators who may feel overwhelmed by tasks across multiple platforms. This makes your campaign more approachable and encourages a wider range of creators to apply.

Product gifting updates

We’re excited to introduce two powerful features—Export and Import—that simplify and streamline your product gifting process. These tools are designed to help brands manage fulfillment outside of platforms like Shopify, making gift order tracking and updates more efficient.

• Export: Easily download gift request data from Impact into a structured file format. This data can then be used in your internal systems for processing and fulfillment.

• Import: Once fulfillment is complete in your internal system, you can re-upload the file back into Impact to sync order statuses, ensuring all information stays up to date.

Work email integration

You can now link your personal work email to the impact.com platform, allowing you to send prospecting emails directly from your trusted email address. Emails sent from your own domain are more likely to land in inboxes and get opened, boosting engagement with affiliates and creators.

Limit campaigns to specific creators

You can now limit your campaign to a specific set of creators. This feature allows you to tailor campaigns more effectively by focusing on the creators who best align with your goals and audience, ensuring more targeted and relevant campaigns.

Simplified tracking with vanity links

You can now create and manage vanity tracking links directly from the Task Manager. This feature allows you to generate campaign or task-specific links and send them to creators with ease, ensuring everything is correctly embedded and ready to go.

Flexible task timelines

Set task deadlines based on a creator's hire or task creation date (instead of fixed dates), making project timelines more adaptable and easier to manage.

Feedback on rejections

Provide detailed rejection reasons to help creators improve and understand why they weren't a good fit, fostering better relationships.

Task activity logs

Task activity logs help you stay on top of key actions—like draft rejections, metric submissions, and deliverable updates—from both brands and creators.

Record of approver

Maintain a clear record of task approvers to ensure accountability and transparency in the task approval process.

Streamlined Reporting & Campaign Management

Wrap Report 

Tracking and showcasing your campaign’s performance shouldn’t be a cumbersome task. With Wrap Reports, we’re transforming how brands evaluate campaign success. This innovative feature helps you quickly generate presentation-ready reports, powered by AI-driven insights. You can then easily customize these reports with your own commentary and share them seamlessly with your team.

• Save time – No more digging through multiple sources. Generate comprehensive, presentation-ready reports in seconds.

• Deeper insights – Gain access to critical performance metrics, such as impressions, engagement rates, top-performing creators, and more—tailored specifically to your campaign.

• AI-generated insights with customization – Benefit from AI-powered summaries and enhance them with your own insights to perfectly align the report with your brand’s story.

• Seamless sharing – Distribute reports effortlessly via link, email, or PDF, ensuring all stakeholders are kept in the loop and informed.

Please note: This feature is not available to everyone. Please reach out to your CSM, and we'll set you up with early access and provide a walkthrough of the feature

Manually submitted metrics are now available in reporting

Manually submitted metrics can now be seamlessly included in your reports. This update allows you to easily track both manually submitted and automatically pulled data in one unified view, simplifying your reporting process.

To help you understand the source of your data, you’ll now see whether the metrics were submitted manually or automatically. Additionally, manual metrics will only be sent to reporting after receiving brand approval, giving brands full control over the data they choose to include.

Brands will also see a warning banner when approving these metrics, ensuring there's no risk of accidental approvals. This feature streamlines the reporting process and enhances transparency.