Make smarter, data-driven decisions with deeper insights and easier discovery

Explore richer website analytics with “Learn More,” find Reels and Stories faster in UGC, and soon, see a creator’s Total Reach across platforms, all designed to help you evaluate and act with greater confidence.

Unlock richer website analytics with “Learn More”

We will soon expand our Website property insights to give you a deeper, more actionable view of their web partners. You’ll now see a “Learn More” option on website profiles, providing richer visibility into key performance metrics, including global rank, monthly visitors, spam score, domain authority, and more. When you click “Learn More” (or any website metric), you’ll be able to:

• Explore additional context behind each metric, including definitions and tooltips for clarity.

• Access deeper traffic breakdowns, including organic vs. paid traffic.

• Understand audience geography and engagement at a glance.

• Visit SEMrush directly for an even more comprehensive analysis of the website’s performance (free SEMrush account required).

This update helps brands make smarter, data-driven decisions about partners. You can now evaluate a website with the same level of insight previously available only for social profiles, giving you greater confidence in where to invest and who to collaborate with.

Find user-generated Reels and Stories more easily

We have added “Reel” and “Story” as options under the “Type” filter in the User-Generated Content page.

Coming soon: New: “Total Reach” now available across My Creator, and Prospects

We’re adding a new ‘Total Reach’ column to My Creators and Prospects, making it easier than ever to understand a partner’s overall social presence at a glance.

Total Reach combines the follower counts from social properties into a single, unified metric, giving you a clearer picture of each creator’s total audience size across major social platforms. This metric will de-duplicate properties that are listed more than once, and will only include properties whose ownership has been authenticated by the creator. This metric will be updated once every 60 days. This enhancement will help you quickly compare creators, assess true audience scale, and make faster, more informed partnership decisions.

Note: Total Reach currently includes only Facebook, YouTube, TikTok, and Instagram properties, not websites or other platforms. All other social platforms will be added in a future release.