Pressboard release notes — March 2025

Mix up your own custom metrics

When you want to set up a new widget or custom report, we’ve got a lot of pre-set metrics for you to choose from. But sometimes, you want to report on a combination of metrics that we haven’t already thought of. So we’re introducing custom metrics.

To create a custom metric, navigate to (you guessed it) Custom Metrics in the left nav, then click New Metric. You can choose to add two or more metrics together and express that combination as a single, numerical custom metrics — or you can take one or more metrics and divide those by another set of one or more metrics, creating a custom metric expressed as a percentage.

For instance, in the example below, you could create the all-new “Duopolistic View Rate” metric, which shows your ratio of ad video views to ad impressions across both Google and Facebook.

To learn more about custom metrics and how to use them, check out the help article.  

Custom Report Exports 

Share URLs are a great way to reduce the time you spend sending campaign performance data to your clients. But if your clients want to dig deeper, you still have to export the data from Custom Reports and send it to them manually, right? Not anymore!

Now, recipients of a Share URL can independently export the data shared with them, which means that you no longer have to handle those requests manually.

Click here for step-by-step instructions and important information regarding this new feature.

New integration: Klaviyo

We have added support for Klaviyo to expand our available Email Marketing Software (EMS) analytics integrations. (Our other EMS integrations are MailChimp, Sailthru, Campaign Monitor, LiveIntent and Iterable.)

Admin users can activate this integration by adding an API Key from Klaviyo's interface to Pressboard's Data Sources. Please contact your Customer Success rep if you need assistance.

New integration: Integral Ad Sciences

Created for Publishers, IAS provides its clients with access to media quality & delivery insights. Features such as Ad Fraud Detection, Viewability, Brand Safety & Contextual Targeting allow Publishers to build advertiser trust in reporting and performance.

In order to establish a connection to your IAS data sets, please contact your Pressboard Customer Success rep to get started.

Note: This integration is only available within our Enterprise edition.

'Universal Date' dimension: Now upgraded!

We all know that April 25th is the perfect date. A Universal Date is something else entirely.

Late last year, we introduced the Universal Date dimension, which makes it much easier to view performance over time across multiple media sources in a single widget.

You can now use this powerful date logic in combination with your custom metrics to tell a more compelling story. Think, All Social Impressions delivered in the last year by month or quarter. It's a way to level up your benchmarks and business intelligence reports using the Widgets & Dashboards module. 

  Enhanced Multi-Selection Feature for Facebook Ad Campaigns

This new enhancement streamlines the process for users managing multiple branded content campaigns. With the improved multi-selection feature, you can now easily search for and select multiple Facebook ad campaigns in a single action, significantly reducing the number of clicks required when adding necessary ad sets within the campaign workflow.

As always, we hope you've enjoyed learning about our latest features & integration updates. Please reach out to your Customer Success rep if you have any questions or feedback at all!

Thanks for reading!