New at impact.com

PERFORMANCE

Check out our new help center, enjoy fresh AI capabilities, and more

impact.com / Performance -- February 2026 release notes

February 26, 2026

ADVOCATE

Drive operational efficiency with Auto-funding and Bulk Rewards

We’re introducing two features designed to reduce operational complexity and give brands greater control and flexibility when managing Advocate programs. These enhancements help ensure rewards are funded reliably and delivered efficiently, and allow brands to scale rewards to hundreds of participants at once.

February 23, 2026

PERFORMANCE

Activate the customer referral channel today 🚀 no dev required

Launching a customer referral program with Advocate just got effortless. We’ve removed the technical hurdles - no custom development, no new tracking, and no PII required. Best of all, Advocate is already included in your existing subscription!

February 11, 2026

PERFORMANCE

What's new in Performance: January 2026 release notes

A few highlights from this release: discover and activate creators faster with YouTube BrandConnect, stay in control with Product Boost Payout Priorities, and onboard prospects at scale with the new Prospect Import.

January 23, 2026

CREATOR

What's new in Creator: January 2026 release notes

YouTube BrandConnect: Discover, activate, and measure Creators faster impact.com now brings YouTube BrandConnect directly into the platform, making it easier...

January 23, 2026

CREATOR

Unlock deeper insights with new intelligence across Social Listening, Search, and Creator Data

Stay ahead of the conversation with powerful new features that sharpen your visibility into brand sentiment, creator discovery, partner qualification, and...

December 12, 2025

PERFORMANCE

Find and recruit creators like never before, write newsletters with AI, and more

✨ There must be some holiday magic in the air, because we have got a bag full of new toys for you. There's a lot in this update, including a new way to find creators, get deeper insights with ask impact, and even write your Newsletters in a flash using — you guessed it — AI. Cheers!

December 11, 2025

CREATOR EDIT

Supercharged Storefronts, Mobile-Ready Creation, Happier Followers

This release brings some seriously exciting upgrades for creators. From a more visual storefront experience to smoother, mobile-friendly workflows,...

November 20, 2025

PERFORMANCE

Attract high-value partners with targeted public-facing terms

Displaying a single, "one-size-fits-all" commission rate to every partner in the marketplace can cause you to miss out on opportunities with high-value...

November 4, 2025

CREATOR

Make smarter, data-driven decisions with deeper insights and easier discovery

Explore richer website analytics with “Learn More,” find Reels and Stories faster in UGC, and soon, see a creator’s Total Reach across platforms, all...

October 24, 2025